This is the first time we are putting money towards marketing because it is the first time we have a product that is ready for it and could generate a return through it.
We are giving it everything we got.
We have a unique opportunity with this. In a way, Upspace is a marketplace. One side is creators, and the other side is users. Neither AirBnB nor Uber had the advantage (creators) that we do. And as of today, the combined audience of our creators is well over 10 million on Instagram alone. 10 million people who mostly fall into our target user demographic...
Our entire marketing budget, $110k over the next 3 months, will be going towards incentivizing this creator side of the marketplace to start marketing to that audience. If we convert less than .2% of that audience, we will have 20k subscribers and $260k in MRR. $110k/mo of that MRR will then be rev-shared back to the creators, and the flywheel will not only continue but accelerate.
As an early investor, now is the best and might be the last opportunity to double down on your investment.
And if you haven't invested yet, now is the best time to get in.
All of it will go towards this growth. Please reach out if interested.
Thank you,
Shaughnessy