Hey,

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Beehiiv, one of the top email platforms, sent a "State of Email Newsletters" report. They had 15.6 Billion emails sent this year. After analyzing them, it showed that Fitness, Mental Health, and Health are the most engaged industries. All three in which we support. It just highlights the opportunity we have if we get this right. From my knowledge, we are the only creator-generated media platform dedicated entirely to health.

We started at 40 subscribers at the beginning of the month and are now at 985 subscribers. This shows that we have the chance to be the platform that powers this movement towards proactive health.

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Timing

Right now, there is a movement in not just America but across the world. I have been writing about it since COVID-19, but it is now just beginning to become mainstream at the highest levels (Presidential) with #MAHA.

The world was not ready 6 months ago, and neither were we (tech was not complete). But now both are, and we are well-positioned to be the platform that powers this multi-trillion-dollar global movement. Of my knowledge, which is arguably one of the most extensive in the industry, we are the ONLY platform out there today that is positioned for it.

So, if we can capture it, this will be bigger and faster than anyone imagined. To put it in perspective, the most similar model to us is Spotify, and they are a $103B company in an industry 1/30th the size. Netflix is also somewhat similar in a much smaller industry, and they are worth $415B. Considering the direction the world is going, I believe we can be bigger than both.

There is still lots of work to be done, but we have more clarity, confidence, and commitment towards this mission than ever before.

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Thank you,

Shaughnessy

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P.S.

If you have not yet checked out the Upspace app, you can do so here.